You may have noticed that things look a little different on Twitter these days. If you think it looks strangely familiar to another popular social network – one that starts with an “F” and ends with a “K” -you aren’t wrong.
In an attempt to unveil a more user-friendly layout, Twitter has gotten a bit of a facelift by adding a whole new look to its web profiles. Bigger photos are the most noticeable change, as you can now add a cover image in addition to your profile photo, which is also larger on the new version of Twitter.
But the changes aren’t just related to photos. Twitter is also much easier to navigate, allowing users to filter through tweets. To begin with, you can pin a specific tweet to the top of your profile stream to highlight it when viewers visit your web profile. And your best tweets””those that have generated the most engagement””now appear in a larger text, making them easy to spot. Beyond this, users can view your basic Twitter stream, or a stream of photos and videos, or a stream of only tweets and replies.
Another step in a more visual direction is how the list of people or accounts that you follow or who follow you is presented. The new look features a snapshot of each user, with their Twitter handle, avatar, cover photo, and bio graphically displayed.
And to drive the number of people who use the web version of Twitter (as opposed to the mobile or iPad app version), the company has launched fully interactive real-time pop-up notifications that happen when users are engaging with one another’s tweets. You can reply, favorite, retweet, and follow directly from the notification, making it much simpler and intuitive.
One last thing you should definitely take advantage of is Twitter’s new interactive guide to helping small businesses increase their reach. Tailor-made for beginners as well as more experienced users, you can learn everything from the basics to how to create a content calendar and strategy to how to measure engagement. Take a look at this handy guide here: visual.ly/small-business-guide-twitter“”then email me and let me know what you think.
Ana Montoya is Social Media Director at First Vision Media Group.