WELCOME (BACK)

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She’s an accomplished writer, experienced editor and well versed not only in optometry and eyecare but also in healthcare in general along with a host of broad and varied topics.

Optometric Office’s “new” editor is not so new to the magazine or the subject matter we cover. Her face will be familiar to you, but her name has changed to Joanne Marchitelli.

She was editor of Optometric Office for two years from 2015 to 2017 when Jeffrey Eisenberg then took over the helm as Joanne left to pursue other writing/editing endeavors. Now, the tide has turned, Jeff has moved on to follow his own pursuits, and Joanne has returned to lead the magazine’s editorial content once again. We are thrilled to have her back! She’s an accomplished writer, experienced editor and well versed not only in optometry and eyecare but also in healthcare in general along with a host of broad and varied topics.

Not only does Joanne bring the knowledge of the optometric profession that comes from having run the magazine’s editorial content for two years, but she also possesses the editing experience and the writing skills illustrated by her extensive full-time and freelance career.

In addition to having been editor of Optometric Office, Joanne is the former editor of Drug Discovery & Development for which she wrote extensively on FDA approvals and research breakthroughs, reported on health studies, and interviewed scientists and leaders in the pharmaceutical industry.

As a freelance writer, she has written extensively on a range of health and wellness topics for numerous national magazines and websites. Her blog posts (at JoanneVanZuidam.com) focus on “fitness, family and creating a fabulous home.”

Clearly, Joanne’s editing and writing experience embrace healthcare in general and optometry specifically, including consumer health as well as product and clinical content for clinicians in private practice. She’s covered parenting, pregnancy, college life, fitness, yoga, nutrition, aging, sleep, and of course, eyecare.

If that’s not enough, in addition to having written about it, she’s also translated healthcare into her personal life as a yoga instructor herself, so you know that she’s a centered and well rounded individual.

As you can see from this, Joanne’s first issue of Optometric Office upon her return, she has hit the ground running, conducting our popular One-to-One in-depth interview with an industry trailblazer, surveying a group of eyecare professionals for our Docs Speak Out survey, and continuing our At-A-Glance chart focusing in on the details you need to know about specific products for getting your job done right.

At this time of welcome and anticipation, we’d also like to thank Jeff for spearheading the content of Optometric Office during Joanne’s absence. Following the momentum she set during her first tenure here, Jeff put his stamp on the magazine based on his own many years of experience covering the optometric field for this and other publications.

Now, we welcome (back) Joanne as she continues the tradition of creating the publication that you have become familiar with as a source of in-depth information about the products you need to make your business a success.

John Sailer | VP Editorial | JSailer@FVMG.com

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