We are all pressed for time””patients and practitioners. It goes without saying that it is beneficial for us to stay on top of new technology and products that will save time. Trouble is, the practice of optometry continues to change at an accelerated pace. Innovation in contact lenses, seemingly slow in recent years, is now exploding (tinted silicone hydrogel lenses, premium daily disposables, lenses for presbyopia, even new contact lens solutions). Digital progressive spectacle lens designs seem to expand almost daily with multiple coatings that selectively block high-energy blue light. Visual field testing now provides a video of patient fixation, an adjustable power trial lens, and significantly shorter testing times. And OCT instruments once considered to be just for retinal specialists are quickly becoming the standard of care for managing posterior and anterior segment conditions.

—So how does the busy practitioner with limited free time keep up with the avalanche of new technology and products?

Whether you are in the rapidly growing group of Millennial practitioners, a Gen X’er, or a Baby Boomer, we all have the same 24 hours in each day. To help you maximize your time, Optometric Office delivers the latest information about instruments, contact lenses, spectacle lenses, office technologies, and software in an easy-to-read, brief format””with each article focused on what you need, and want, to know.

For example, we ask expert clinicians to write about their experiences with new products. ODs share how a product improves patient care, how they integrate it into their practices, how they talk to patients about it, and of course, where to find the product.

We also chat with industry executives about their product strategies in our “One-to-One” column. Often, the Q&A I conduct is with an optometrist who has risen within a company to a position of leadership. And we also talk with you. In “Docs Speak Out,” we survey readers on current trends in optometry to learn how you and your colleagues feel about issues facing the profession.

We hope our product-centric magazine will reduce time spent sifting through the stacks of unread publications on your desk to find the products that will best serve you in your practice. Who has time to binge-read months’ worth of industry news? Besides, it’s not fun and it’s a lousy way to learn about new technologies. There’s a better way. There’s Optometric Office””written with the busy practitioner in mind. Sometimes, shorter is indeed better.

Richard Clompus, OD, Professional Editor


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