|MacuHealth LMZ3 is indicated
for those at risk of age-related
Supplements, skin care and soothing home treatments can improve patient care and increase practice profits.
You think of yourself as an optometrist first, business owner second. But with shrinking reimbursements and increasing competition, it’s time to shift your thinking a bit. The good news: Opportunities abound to sell different products or services to your patients. While they won’t make you rich, they will make your practice a one-stop shop for eye health and bolster patient loyalty and retention.
One of the biggest reasons to sell nutraceuticals in your office””and why your patients will appreciate it””is sheer volume. It’s overwhelming for the average person to face shelf after shelf of supplements and figure out which one to take (or remember which one was recommended at their exam). Companies, such as Nordic Naturals offer omega-3 formulas for general ocular health, and others focus on specific conditions.
MacuHealth LMZ3 is indicated for those at risk of age-related macular degeneration (AMD). It contains three macular pigments in the vitamin A family, lutein, zeaxanthin and meso-zeaxanthin, to help maintain healthy cells by reducing oxidative stress on the eye.
Another option for AMD is Lumega-Z from Guardion Health Science, which is composed of more than 35 micronutrients with potent antioxidant ability and the three critical carotenoids (lutein, zeaxanthin and meso-zeaxanthin), which make up the macular pigment. Lumega-Z is a medical food and must be recommended and administered under the supervision of a physician.
The popularity of subscription-based beauty companies Birchbox and Ipsy have boosted product sales in retail spaces. If you focus on skin care for the eyes, including lids and lashes, you can include the optometric office in that space. Here are a few that were, interestingly, created by female eyecare professionals.
OcuDerma Eye Gel from MediNiche, Inc. was formulated to reduce the visible signs of aging and keep the skin around the eyes healthy. An updated formula reduces puffiness and minimizes fine lines and wrinkles without clouding lenses or causing irritation. It won’t clog pores and is free of parabens, artificial dyes and perfumes, making it ideal for patients with sensitive skin.
The Zoria Boost line from OCuSOFT includes a mascara and a lash-
intensifying serum. The mascara can be applied throughout the day, and the serum is applied at night to strengthen and condition lashes. The line is available through OCuSOFT, which boasts its own line of lid wipes and hygiene products.
The We Love Eyes product line includes an eye makeup remover oil, cleansing oil and an all-natural foaming cleanser with tea tree oil to clean lashes (and even eyelash extensions). The product’s tea tree oil controls dermodex and reduces inflammation caused by bacteria, dirt and allergens. It is recommended for everyone but especially for patients with blepharitis, meibomian gland dysfunction (MGD) and dry eye syndrome.
|The We Love Eyes product line
includes tea tree oil, which controls dermodex and reduces inflammation caused by bacteria, dirt and allergens.
|The Tranquileyes XL Chronic
Dry Eye Advanced kit from Eye Eco
includes goggles, gel packs, beads
and more to relive dry eye symptoms.
|OcuDerma Eye Gel reduces
puffiness and minimizes fine lines
and wrinkles without clouding
lenses or causing irritation.
SOOTHING EYE TREATMENT
You probably have a steady stream of patients presenting with blepharitis and MGD. In addition, recent consumer campaigns have helped with dry eye awareness so patients are now more likely to discuss any symptoms with you and inquire about treatment. There are many adjunct services and products for in-office and at-home care to help alleviate and manage these chronic conditions.
For treating MGD in the office, there are currently a few options to choose from. MiBo ThermoFlo from MiBo Medical Group is a procedure that is not unlike a heated massage for the eyelids with the goal of prompting the glands to produce more oil. BlephEx cleans biofilm from the lid margin, and LipoFlow from TearScience utilizes therapeutic heat to restore gland function. The treatment schedule for these therapies depends on the severity of the condition and can be used as often as weekly and taper down to maintenance every few months. The relief MGD patients will feel from the gland expression procedures will keep them returning to your office.
For milder cases of MGD and for patients with dry eye, there are myriad at-home products that you can offer in your office for patients to take home. The Bruder Eye Hydrating Mask utilizes moist heat to stimulate meibomian oil gland production. Another option for chronic MGD and blepharitis is the Tranquileyes XL Chronic Dry Eye Advanced kit from Eye Eco. Its reusable gel pack technology creates a natural, controlled moist-heat or cold compress for up to 20 to 25 minutes. The kit includes googles, gel packs, beads and more. Eye Eco also sells Eyeseals 4.0, a sleep mask with an adjustable microfiber head wrap, which gently shelters eyes from drafts, dust and low humidity environments. This retains moisture over the eyes, hydrating the sensitive eyelid area and preserving tears to help soothe dry, tired eyes. Made in the USA, it’s recommended for use to relieve dry eye, lagophthalmos, aqueous deficient dry eye, floppy eye syndrome and recurrent corneal erosions. It can also be used with C-PAP and during air travel.
Joanne Van Zuidam is editor-in-chief of Optometric Office.
WHERE TO FIND IT:
800.257.9787 | BlephEx.com
Bruder Healthcare Company
888.827.8337, ext. 203 | BruderOphthalmic.com
888-730-7999 | EyeEco.com
Guardion Health Sciences
800.873.5141 | GuardionHealth.com/Lumega-Z
866.530.3222 | MacuHealth.com
888.325.2395 | MediNiche.com
MiBo Medical Group
855.642.6356 | MiboMedicalGroup.com
800.662.2544 | NordicNaturals.com
800.233.5469 | Ocusoft.com
919.459.4880 | TearScience.com
We Love Eyes
855.687.3279 | ODs.WeLoveEyesXO.com