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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

VISION EXPO EXPANDS EDUCATION OFFERINGS
Vision Expo West, taking place Sept. 26 to 29 in Las Vegas, will introduce an expansive scope of education, products, trends and solutions to keep attendees updated on best practices in patient care, practice management, retail strategies and more. New educational sessions at Vision Expo West 2018 include “Attract and Retain Customers,” “Ocular Aesthetics,” “Supporting the Practice Experience,” “Clinical Concepts for Opticians and Technicians” and “Private Equity and Eye Care: Should I Stay or Should I Go?”

In other news, Vision Expo has announced a new category as part of its Best Booth Awards, namely Best In-Booth Brand Activation. Attendees can vote for their favorite booths using the Vision Expo mobile app. One voter each day will be selected to win a $500 AmEx Gift Card. Voting for the Best Booth Awards will open Thursday,
Sept. 27, at 9:30am, and the winners in each category will be announced Saturday, Sept. 29, at 4pm. Go to VisionExpoLV.com.

SECO MEETING GOES TO THE BIG EASY
SECO will take place Feb. 20 to 24, 2019, at the Ernest N. Memorial Convention Center in New Orleans—the first time SECO will be held outside of Atlanta since 1957. Attendees can earn more than 50 hours of continuing education and can take advantage of new Saturday and Sunday sessions. This year’s conference also offers flexible registration pricing, with packages for optometrists, allied health professionals, faculty, students and even group discounts. Registration opens Oct. 1. Go to AttendSECO.com.

WEB VISION, NIDEK DEVELOPING TESTING DEVICES FOR NASA
Web Vision Technologies, with two grants from Translational Research Institute, is developing vision testing devices to allow NASA scientists to detect, monitor progression, and guide medical interventions for vision issues astronauts experience on long-duration, deep-space missions. Spaceflight-Associated Neuro-ocular Syndrome, or SANS, is known to cause significant vision issues in astronauts and to cause physical changes in the interior of their eyes.

The first device, in its second phase of development, is a compact, self-imaging retinal camera that will allow astronauts to take images of their retinas that doctors on the ground can use to look for signs of SANS and monitor its progression. The second device is a specially designed goggle-based headset that will allow astronauts to test the functionality of their visual fields and perform other vision tests.

Web Vision is partnering with NIDEK TECHNOLOGIES to help with the development, design and prototyping of the two devices. Go to WebVisionTechnologies.net.

NEWS
Sun Pharmaceutical Industries Ltd. has received FDA approval for approval for CEQUA (cyclosporine 0.09%) to increase tear production in patients with keratoconjunctivitis sicca.

Joseph Gordon has been named U.S. president for Bausch + Lomb and will oversee its Vision Care, Consumer Health, Surgical and Pharmaceuticals business units.

Bausch + Lomb also announced that VYZULTA (latanoprostene bunod 0.024%), its nitric oxide-releasing prostaglandin analog, is now available in a 2.5ml bottle as well as its 5 ml bottle.

Bob Ferrigno, who has led sales and marketing efforts at SynergEyes, Inc., is now CEO, succeeding James Kirchner, OD, who is now president emeritus.

Amanda K. Lee, Lee, formerly vice president, COO and co-owner of Vision Source at Seaside Eye Associates in Myrtle Beach, SC, has joined MacuLogix as director of professional relations.

EyePromise has appointed Andreas Wolf, former vice president and general manager at Young Dental, as president and Peggy Stohr, who has a financial and administrative background with medical device organizations, as chief financial officer.

The International Sports Vision Association has named Gary Esterow as executive director, a position he plans to assume while still serving as executive director of The Neuro-Optometric Rehabilitation Association, International, and operating Esterow Communications, LLC.

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