PRODUCT BUZZ

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

J&J LAUNCHES MYACUVUE SUBSCRIPTION PROGRAM
Johnson & Johnson Vision developed its new MyACUVUE Subscription Program to provide contact lens wearers with greater access and convenience when purchasing an annual supply of ACUVUE Brand contact lenses.

Following a comprehensive eye exam and contact lens fitting with an ECP, patients can purchase an annual supply of lenses while in the doctor’s office. They can use MyACUVUE Rewards for savings or spread out the cost of an annual supply into affordable payments with MyACUVUE Subscription.

Orders through MyACUVUE Subscription Program are placed through the ECP’s practice and shipped directly from J&J. There are no fees for ECPs to participate, and ECPs set pricing for their patients. Shipping is free, and the program will allow for contact lens wearers to use their full insurance benefit.
Go to JJVision.com.

COOPERVISION WEB TRAINING TEACHES HOW TO UPGRADE
CooperVision’s new web-based training and on-demand webinar focus on teaching ECPs and staff how to successfully upgrade monthly and two-week contact lens wearers to benefit patients’ health and wearing experience and increase practice growth. The module, “Upgrade Your Monthly/2-Week Contact Lens Patients to SiHy 1-Day Lenses,” walks you through the five stages of a patient interaction with an eyecare practice, identifying opportunities to educate that patient about the benefits of silicone hydrogel one-day contact lenses.
In other news from CooperVision, the company has launched its fourth annual search for the nation’s “Best Practices.” Applications will be accepted through November 21, 2018, and will be reviewed by a panel of judges, including past Best Practices honorees, industry experts, and CooperVision leaders. The 2019 Best Practices will be announced early next year.
For information about the web-based training go to Learning.CooperVision.com. To apply for Best Practices, go to EyeCareBestPractices.com/applying.

ALCON SWEEPSTAKES TAKES PATIENTS TO FASHION WEEK
Alcon is inviting individuals to play with their eye color as part of the AIR OPTIX COLORS contact lenses sweepstakes for a chance to go backstage at New York Fashion Week. Individuals who want to be Alcon’s guest need to follow @AIROPTIXCOLORS on Instagram, snap a photo while wearing AIR OPTIX COLORS contact lenses and post the photo on Instagram with two hashtags: #Sweepstakes and #ReadyToPlay. In addition, Alcon has enlisted Laura Sanchez and Raye Boyce, two social media influencers, to spread the word about the AIR OPTIX COLORS sweepstakes.
Go to AirOptixColors.com.

UPRISE, GLIMPSE OFFER PERFORMANCE DASHBOARDS
Uprise by VisionWeb, a cloud-based practice management and electronic health records (EHR) system designed for optometrists, integrated with Glimpse, a healthcare analytics provider acquired by ABB OPTICAL GROUP earlier this year, to offer ECPs performance dashboards that measure business success and help improve growth. Glimpse securely integrates with EHR and practice-management systems to provide in-depth analytics, live benchmarking, employee productivity tracking, monthly SWOT reports and daily metrics in an easy-to-understand, snapshot format.
Go to GlimpseLive.com.

ESSILOR LAUNCHES MYOPIA CAMPAIGN
Nearly half the children who have myopia experience difficulty in the classroom, but only 41% of parents noticed their children were struggling with myopia, according to research of more than 1,000 parents of children ages 7 to 17 who have myopia and more than 600 children who have myopia. The survey, conducted by MetrixLab on behalf of Essilor of America, also found that 41% of parents of myopic children claim their children struggle with everyday activities, 35% of myopic children say they do not enjoy school and 38% of parents of myopic children say their children have difficulty playing sports.

The Essilor Group launched an integrated campaign aimed at consumers and ECPs to educate them about the increasing prevalence of myopia. Essilor also is using social media and trade media and partnering with ophthalmic thought leaders to create a recommended path to becoming a myopia expert. Go to EssilorUSA.com.

COMPULINK SOFTWARE USES ARTIFICIAL INTELLIGENCE
Compulink Healthcare Solutions demonstrated Advantage SMART Practice, the latest enhancement to its Eyecare Advantage software at Vision Expo West. Advantage SMART Practice uses artificial intelligence technology and real-time data from the clinic to completely automate tasks and improve patient flow. Enhancements include:

Advantage SMART Workflow, which automatically displays the patient’s record when needed and lets you know which patients are waiting and where to go next.
SMART Automated Billing, Eligibility and ERA Posting, a task automation engine that lets you schedule eligibility, claims submission and remittance posting to run unattended.
Advantage SMART Patient Engagement, which automatically communicates personalized content directly to the patient’s mobile device.
Go to CompulinkAdvantage.com.

NEWS
Davis Corley, a co-founder and president of neurolens, has been named chief executive officer.

Carol Alexander, OD, has been appointed Head, North America Vision Care Professional Relations for Johnson & Johnson Vision, with a focus on partnering with national optometric associations and organizations to advance eye health and patient care and to continue supporting J&J’s advocacy efforts.

Jonathan Mish has joined ABB OPTICAL GROUP as chief information officer, responsible for overseeing the company’s information technology department.

Think About Your Eyes has hired Jane Balek, who has more than 20 years of experience at nonprofits, as executive director.

Prevent Blindness has chosen Glenn Ellisor, OD, executive chairman and founder of Vision Source, and Jim Greenwood, president and CEO of Vision Source, as the recipients of the 2019 Prevent Blindness Persons of Vision Award.

Canadian scientist Dr. Andras Nagy, senior investigator at Mount Sinai’s Lunenfeld-Tanenbaum Research Institute, is the inaugural recipient of the Cedric Ritchie Fund to Cure Blindness, a $1.5 million initiative made possible by the Foundation Fighting Blindness.

SynergEyes, Inc. now offers its Tangible Hydra-PEG coating Duette and UltraHealth hybrid lenses to ECPs in Canada.

TruForm Optics announced the therapeutic use of its DigiForm scleral contact lens through the company’s strategic partnership with Contamac, which received 510(k) clearance from the FDA for Optimum Extra and Optimum Extreme contact lens materials to treat dry eye conditions.

Eyevance Pharmaceuticals announced a worldwide licensing agreement with OcuNexus Therapeutics for NEXAGON, which is being developed for persistent corneal epithelial defects that are nonresponsive to standard-of-care treatment.

Web Vision Technologies is working closely with National Aeronautical Space Administration (NASA) to develop an “All-in-One” vision testing (diagnostic) device that can be deployed on spacecraft to do comprehensive vision testing and evaluation, and to guide medical interventions of astronauts experiencing vision problems on future long-duration, deep space missions.

20/20NOW recently announced its use of artificial intelligence to enhance retinal images, allowing for the early detection of retinal disease such as diabetic retinopathy.

EyePoint Pharmaceuticals, Inc. has received FDA approval for YUTIQ (fluocinolone acetonide intravitreal implant) for the treatment of chronic non-infectious uveitis affecting the posterior segment of the eye.

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