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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

DIRECT-TO-PATIENT SHIPPING IMPROVES ODs’ CONTACT LENS SALES
Eyecare practices that ship more than 10% of soft contact lens sales directly to patients outpace the national average for dollar growth, while those with little to no direct-to-patient shipping activity under perform the national average, according to ABB OPTICAL GROUP’S analysis of 2017 sales data from about 11,000 eyecare offices. The national average for direct-to-patient dollar share was 25%, and the national average for dollar growth in 2017 was 7.2%. Practices with more than 45% direct-to-patient dollar share grew 8.6% year-over-year, while practices with less than 10% direct-to-patient dollar share only grew at 6.3%. The data also show that patients are seven times less likely to return contact lenses that are shipped directly to their homes or workplaces. Go to ABBOptical.com.

NEW AI SCREENING TOOL FOR DIABETIC RETINOPATHY
The U.S. Food and Drug Administra-tion has granted IDx its De Novo request to market IDx-DR, a software program that uses an artificial intelligence algorithm to analyze images of the eye taken with a Topcon NW400 retinal camera. You upload the digital images of the patient’s retinas to a cloud server on which IDx-DR software is installed, and the software provides one of two results: “more than mild diabetic retinopathy detected; refer to an eyecare professional” or “negative for more than mild diabetic retinopathy; rescreen in 12 months.” IDx-DR is
available for immediate installation. Call 319.248.5620, or go to EyeDiagnosis.net/diabetes.

E-VISION DEMONSTRATES ELECTRONIC CONTACT LENSES
E-Vision Smart Optics has completed a platform device to demonstrate its electronic contact lenses, which are currently in development. The base optical power for the contact lenses is molded into a polymer, and liquid crystal molecules are sandwiched between thin layers of the polymer.When a small voltage is applied, these molecules change their optical properties from no optical power to 1.00D, 2.00D or 3.00D. Higher and more distinct optical powers may also be designed into the lens. Features of the electronic contact lenses will include an onboard power/control, remote setting and activation, dimensions that fit within current contact lens size requirements, and up to 4.00D of control that can be switched in 50 milliseconds. Go to EVisionOptics.com.

RETINAL IMAGING COLLABORATION ENHANCES ZEISS OCT DEVICES
The Advanced Retinal Imaging Network, a global consortium of doctors, clinicians, and scientists, has collaborated with ZEISS to integrate new advanced technologies into the PLEX Elite 9000 Swept-Source OCT/OCTA platform. Advances include visualization tools enabling wider and deeper imaging of the eye for improved visualization of age-related macular degeneration and diabetic retinopathy. These new visualization technologies developed for PLEX Elite have been integrated into the CIRRUS OCT and OCT angiography platforms for use in daily clinical practice. Go to ZEISS.com/ARINetwork.

NEWS
The California Optometric Association honored Anthem Blue Cross of California with a Health Care Leader-Visionary Award for partnering with ODs and health clinics to deliver comprehensive diabetes screenings, including eye exams.
EyeCarePro offers free campaign materials about allergy, including a poster, Facebook cover and posts, a website interstitial page, eblast and point-of-care materials, at hubspot.EyeCarePro.net/allergies-give-away?utm_campaign.
Two abstracts supporting EyePoint Pharmaceuticals’ YUTIQ (fluocinolone acetonide 0.18mg) intravitreal implant, a three-year micro-insert for noninfectious posterior segment uveitis, were accepted for presentation at the Association for Research in Vision and Ophthalmology 2018 Annual Meeting.

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