PRODUCT BUZZ

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

SHIRE EDUCATION INITIATIVE SEEKS RESPONSIBLE SCREEN USE
Shire plc has launched “screen responsibly,” an educational initiative about the intersection between screen use and eye health. Shire, in partnership with behavior-change media and technology company Thrive Global, surveyed 1,001 adults with self-reported dry eye or dry eye symptoms and 1,000 eyecare practitioners and found that:
• Adults were more comfortable discussing how much they weigh (41%), how much junk food they eat (44%), how much time they spend online shopping (51%) or how much they drink on the weekends (55%) than they were willing to share their screen usage.
• Seventy percent of adults agreed they cannot pursue their life passions without screens.
• Nearly two-thirds of surveyed eyecare professionals reported a rise in eye-related issues that they attribute to screen usage.


The screenresponsibly.com website discusses a screen-healthy lifestyle and offers a screen personality quiz that will guide users to tailored content. Go to Shire.com.

SYNERGEYES, HOLDEN INSTITUTE TEAM UP TO OFFER NEW DESIGNS
SynergEyes has formed a partnership with the Brien Holden Vision Institute, which has developed new optical designs that incorporate an extended depth of focus (EDOF). The EDOF lens provides a series of smooth, non-monotonic power variations across the optic zone to deliberately manipulate multiple higher-order aberrations. Under the exclusive worldwide licensing agreement, SynergEyes will manufacture the design technologies developed by Brien Holden Vision Institute on its hybrid contact lens platform. Go to SynergEyes.com.

JOHNSON & JOHNSON LAUNCHES NEW U.S. WEBSITE
Johnson & Johnson Vision announced the U.S. launch of JJVISION.COM, a new online presence featuring rich video content, high-resolution images, infographics and downloadable materials. The website highlights J&J’s history of innovation; products and portfolios; commitment to professional education, collaboration, and advocacy; and efforts to improve global health, local communities and sustainability. The site includes links to easily navigate to Acuvue.com, JNJVisionPro.com, Surgical.JNJVision.com and Sightbox.com.

Also, J&J has announced a partnership with professional U.S. tennis player Madison Keys (pictured above) as part of a global See It Through campaign to celebrate the ambitions and aspirations of teens. Keys will talk about how ACUVUE Brand contacts helped her game and will talk about the importance of setting goals. Follow @Acuvue on Instagram and use #SeeItThrough on social media to follow the campaign globally, or go to Acuvue.com.

ALCON TAKES MULTIFOCAL CAMPAIGN DIRECT TO CONSUMERS
Alcon, a division of Novartis, has launched its “See Near and Far” direct-to-consumer (DTC) campaign to increase consumer awareness of multifocal contact lens options and encourage individuals to visit an eyecare professional. The campaign will include a television spot that will run on networks such as ABC, NBC, CBS, and ESPN throughout 2018, and will feature national print and digital media. The new campaign aims to reach presbyopes who may already wear reading glasses or who are just starting to experience difficulties with their near vision. The campaign shares how DAILIES TOTAL1 Multifocal contact lenses may be able to meet their needs. For more information, go to SeeNearAndFar.com.

FDA APPROVES CUSTOMFLEX PROSTHETIC IRIS
The U.S. Food and Drug Administration has granted Clinical Research Consultants, Inc. approval for the CustomFlex Artificial Iris for adults and children whose iris is completely missing or damaged. The prosthetic device is made of thin, foldable medical-grade silicone and is custom-sized and colored for each patient. A surgeon inserts the device under a small incision, and the prosthetic iris is held in place by the anatomical structures of the eye or, if needed, by sutures. In one randomized clinical trial, more than 70% of patients reported significant decreases in light sensitivity and glare and improvement in health-related quality of life following the procedure, and 94% were satisfied with the appearance of the artificial iris.

MARK YOUR CALENDARS
July 31, August 13 and August 27:
SynergEyes VS Scleral Lens: Design Overview and Complex Cases for Current Prescribers webinar. Speakers: Louise Sclafani, OD, FAAO; Melissa Barnett, OD, FAAO, FSLS; Christine Sindt, OD, FAAO, FSLS; and Jeffrey Sonsino, OD, FAAO. Visit Info.SynergEyes.com/SynergEyes-Webinar-Series-2018.

August 11, 8 a.m. to 12 p.m.:
Primary Eyecare Network’s workshop on scleral lenses. CE credits: Four hours (COPE approval pending). Speaker: Mile Brujic, OD. Location: Concord Hilton, 1970 Diamond Boulevard, Concord, CA. Cost: $175 for PEN members, $200 for non-members. For information, go to PrimaryEye.net or email Education@PrimaryEye.net.

August 19, 8 a.m. to 5 p.m.:
PEN’s Eyes of America Summer Seminar. Topics: Profit margin analysis and practice metrics, dry eye disease management, lid margin disease, and scleral lens fitting. CE credits: Eight hours. Speakers: Mark Wright, OD; Paul Karpecki, OD; and Katie Greiner, OD, MS, FAAO. Location: Great Wolf Lodge in Mason, OH. Cost: $230 morning session, $200 afternoon session, or $275 full day. Includes lunch. For information, visit PrimaryEye.net or call 800-444-9230.

August 20:
Duette Progressive Hybrid Lenses: Personalized Contact Lenses for Presbyopia, with Case Studies webinar. Speaker: Louise Sclafani, OD, FAAO. Visit Info.SynergEyes.com/SynergEyes-Webinar-Series-2018.

NEWS
ABB OPTICAL GROUP has agreed to acquire Glimpse Live, a data and analytics provider for eyecare professionals and other healthcare practitioners.

Sightbox, an eye health membership service, has joined the Health Care Alliance for Patient Safety.

The Onefit family of scleral lenses, including Onefit MED, from Blanchard Contact Lenses now has 510(k) clearance from the FDA for therapeutic applications, including treatment of dry eye, when manufactured in Contamac’s Optimum Extra, Optimum Extreme, and Hexa 100 materials.

Bausch + Lomb’s ULTRA for Astigmatism contact lenses now come in cylinder power of -2.75D, which is available across all power ranges (+6.00D to -9.00D) in the portfolio.

The Foundation Fighting Blindness and CheckedUp have formed a collaborative partnership to deliver patient-friendly diagnostic and disease-management information to people with retinal diseases such as age-related macular degeneration, retinitis pigmentosa, and Stargardt disease during their visits to ECPs.

The Illinois College of Optometry (ICO) board of trustees has appointed Mark Colip, OD, as its sixth president, effective August 6, succeeding Arol Augsburger, OD, who retires after 16 years as president.

The Cooper Companies, Inc. has appointed Holly Sheffield executive vice president and chief strategy officer and promoted Robert Auerbach, MD, to president of CooperSurgical.

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