PRODUCT BUZZ

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

ANOTHER ACQUISITION FOR J&J
Johnson & Johnson Vision has acquired Sightbox, Inc., an online, membership-based subscription service for contact lens wearers. Sightbox will operate as a separate business, providing contact lenses from all major manufacturers. Call 800.843.2020, or go to JNJVC.com or Sightbox.com.

TALKING ABOUT DIGITAL EYE HEALTH
Digital device screens pose vision challenges, but only a handful of eyecare practitioners talk about these issues with their patients, according to a new study commissioned by CooperVision, Inc. and conducted by YouGov. Of 1,129 adults surveyed, only 6% said that they had spoken with an ECP about the amount of time spent using their devices. That represents a missed opportunity, considering that 64% of contact lens wearers and 60% of spectacle wearers expressed interest in discussing how to reduce eye strain with their ECPs. When asked to describe ocular signs and symptoms, individuals used descriptions such as tired (60%), dry (18%), blurry (17%) and strained (9%).

In other news, CooperVision’s subsidiary, EyeCare Prime, announced that its LensFerry contact lens solution now integrates with electronic health record systems used by ECPs, allowing prescription and ordering information to automatically sync between systems to streamline ordering. Call 855.526.6737, or go to CooperVision.com or EyeCarePrime.com.

AMD FEATURES IN DIFFERENT COLORS
Heidelberg Engineering’s SPECTRALIS MultiColor, which uses confocal scanning laser technology to visualize the retina, had greater sensitivity than color fundus photography for detecting early features of age-related macular degeneration, according to a study in Northern Ireland. Researchers from the Centre for Public Health, Queen’s University in Belfast, evaluated 105 eyes and found that MultiColor imaging was able to identify soft drusen in 85%, reticular drusen in 83%, and geographic atrophy and fibrosis in 100% of cases in which these abnormalities were seen on color fundus photography. Color fundus photography, however, identified 58% of soft drusen, 28% of reticular drusen, 83% of atrophy and 68% of fibrosis on MultiColor imaging. The study is available online and will appear in the November issue of Retina. Call 508.530.7900, or go to HeidelbergEngineering.com.

Drusen, as seen by color fundus photography (left) and SPECTRALIS MultiColor, are an early feature of AMD.

NEWS
MacuHealth, L.P. and M&S Technologies have entered into a cooperative marketing agreement to educate and train ECPs on the direct relationship between enriching macular pigment with nutritional supplements and optimizing visual performance.

Rev360 has acquired Unified Imaging, an image management software solution that delivers a cloud-based system for image display, review and comparisons, enabling the company to provide technology and support to RevolutionEHR users.

Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA) have partnered with illuma Care Connections to engage identified diabetic patients and schedule appointments with PERC and IVA providers throughout the U.S.

GSRx, Inc. has launched ProperOptics.com, an optical e-commerce site created to provide independent practices with an online presence to capture more optical sales.

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