OPTOMETRIC OFFICE INSIDER JANUARY 24, 2018

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VISION EXPO’S $10,000 FAST PITCH CHALLENGE

You could be among ten finalists at Vision Expo competing for $10,000 with a presentation of game-changing initiatives implemented in your office. Pitch the initiatives you have used to grow your business in one of the following areas: clinic or retail space design, innovative uses of technology, staff development or internal/external marketing programs. Feb. 2 is the deadline for submissions, which should be 250 to 500 words and include a photo or a video that demonstrates the idea.


AOA ACCEPTING PARAOPTOMETRIC AWARD NOMINATIONS

The American Optometric Association’s Paraoptometric Resource Center (PRC) will present the Paraoptometric of the Year Award and the Paraoptometric Community Service Award at Optometry’s Meeting 2018 to be held in Denver, June 20-24. Paraoptometric of the Year nominees (due Feb. 1) will be evaluated based on service to optometry and paraoptometric associations, public service and personal achievement. The Paraoptometric Community Service Award nominees (due March 31) will be evaluated based on their record of community service within their optometric practice, self or practice-sponsored community service, as well as their personal and professional goals of community service.


NEW OCT SYSTEM SHOWS ENTIRE EYE

Researchers have developed an optical coherence tomography system that can provide a detailed image of the entire eye by incorporating a lens that changes optical parameters in response to an electric current. The researchers from Nicolaus Copernicus University in Poland and the Universidad de Murcia in Spain say the technology can produce higher quality images than currently available and could make eye examinations faster and more comfortable for patients by avoiding the need to undergo imaging with multiple instruments to look at different areas of the eye. In Optica, The Optical Society's journal for high-impact research, the researchers show that their new OCT can image the front and the back of the eye and image the interfaces of the eye’s vitreous gel with the retina and lens in great detail. This new imaging capability could allow scientists to better understand how the vitreous gel that fills the eye interacts with the retina and why it can sometimes become detached with aging. Go to UMK.pl/en/.


VISION EXPO NAMES EVENT DIRECTOR

Joanne Mohr has been named the new event director for Vision Expo co-owner Reed Exhibitions. She brings more than 25 years of trade show experience, including expertise in fashion and retail. She served most recently as executive vice president of ENK International, working with trade shows that included nearly 10,000 design companies in New York City and Las Vegas that attracted 250,000 global buyers and press annually. Mohr will work with The Vision Council to design, build and deliver the Vision Expo experience to the show’s 27,000 attendees and more than 700 exhibitors.

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