OPTOMETRIC OFFICE INSIDER JANUARY 17, 2018

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AMPLEYE SCLERAL LENS AVAILABLE IN TWO MORE DIAMETERS

With the addition of 15.0mm and 15.5mm diameters, Art Optical’s Ampleye scleral lens is now available in diameters from 15.0mm to 17.0mm. The reduced diameter Ampleye does not require additional diagnostic lenses. A simple saggital depth conversion calculation from the 16.5mm Dx lens will produce the same initial fitting results. For those who prefer to work with smaller scleral lenses, Art Optical offers nine-lens diagnostic sets in the 15.0mm and 15.5mm diameter. Ampleye lenses also feature anterior surface toric and multifocal optics, quadrant-specific control technology, and Tangible Hydra-Peg surface coating on lenses made in Optimum materials. Call 800.253.9364, or go to ArtOptical.com/Ampleye.


SAFILENS INTRODUCES CONTACT LENS FOR ASTHENOPIA

The Safilens fusion 1day vista daily contact lens for asthenopia made its debut at the Opti trade show in Munich this week. It features the D-Stress design based on the afocal lens design patented by Safilens and initially introduced in the presbyopia segment. Its geometry offers enhanced depth of field and is designed to reduce eye strain commonly associated with daily activities that over-stress proximal vision, like the prolonged use of digital devices typical of many people’s lives today. The controlled release of natural substitutes for the tear film from the lens to the eye s​​​​urface ensures long-lasting comfort in dry environments, like air-conditioned offices or when blinking is reduced in frequency or is incomplete such as when staring at a screen for extended periods, according to the company. Safilens.com/EN.


I-PEN TEAR OSMOLARITY SYSTEM COMES TO THE U.S.

A new distribution agreement between OCuSOFT Inc. and I-MED Pharma Inc., a Montreal-based biotechnology company, will make the I-PEN Osmolarity System available in the U.S., pending anticipated FDA 510(k) clearance in the first quarter of 2018. The I-PEN Tear Osmolarity system, used with the I-PEN Single Use Sensors, measures the tear-soaked palpebral conjunctiva and displays a numerical tear osmolarity test result on the liquid crystal display (LCD). Call 800.233.5469, or go to OCuSOFT.com.


THINK ABOUT YOUR EYES LAUNCHES 2018 AD​ CAMPAIGN

During the first three quarters of this year, the Think About Your Eyes advertising campaign launched this week will run on 40 cable channels including Comedy Central and USA, online radio and video such as Spotify and Hulu, local and syndicated radio shows including Ryan Seacrest and Delilah as well as online banner ads on popular websites such as Web MD, People and Yahoo. The current plan is expected to reach 95% of the target audience (adults age 30–39) over the course of the year, encouraging the public to schedule an annual eye exam with their optometrist. The ads will feature the “Seeing is a Gift” creative messaging introduced in the summer of 2017. The campaign celebrates the gift of sight and focuses on inspirational messaging around everything vision allows people to experience. ThinkAboutYourEyes.com.

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