Virtual assistant Andy has been launched to help U.S. consumers navigate contact lens wear, covering everything from long-term wear to first-time use. Johnson & Jonson Vision introduced the virtual assistant powered by artificial intelligence (AI) to guide consumers throughout their ACUVUE Brand Contact Lens journey. The chatbot also provides intuitive coaching to help new wearers develop healthy contact lens habits.
“We live in a world where you can get on-demand information any time you desire it, and at Johnson & Johnson Vision, we believe eye health information should be no different,” said Jacqueline Henderson, vice president, marketing and e-commerce, North America. “Andy’s ability to deliver fast, friendly and accurate information will help consumers make informed decisions whether they are considering contacts for the first time or are already wearing ACUVUE Brand Contact Lenses.”
Andy will allow users to obtain answers to their contact lens-related questions at any time of the day from the convenience of their computer or mobile device. Like other AI-powered technologies, Andy becomes smarter with each interaction.
To chat with Andy, users can search for “ACUVUE” in the Facebook Messenger app, which is free to download from the App Store or Google Play store.