You’ve finally made the decision to try your hand at social media for your eyecare practice. You’ve read up on the latest best practices, chosen which social media platforms to focus on, and set up your profiles. Congratulations! You’re excited and ready to start posting, right? Not so fast.
The old adage, “If you build it, they will come,” doesn’t always ring true. You have to let it be known you’re in the game and available via Facebook or Twitter, etc. While you may want to shout it from the top of a mountain (hey, we know it’s exciting!), here’s another way to let people know:
- Add your social profile URLs to your business cards.
- Include those URLs in any outgoing marketing materials distributed to your patients.
- Link to your social channels on your patient recall emails.
- Add links to your social pages on your practice’s website, on any ads you have in your local paper, as well as online on Yelp (or other venues).
Next, fine-tune your bio or “about” section on each of the social channels you’re on. This will help potential future followers find you. Keep the wording concise and consistent. Only include the most important and pertinent information. As you no doubt know, people tend to have shorter attention spans online and on their mobile devices, and are likely to become easily bored reading a ton of text. It’s okay to let your personality shine here””you want to humanize your practice’s image, after all””but just remember to stay on point.
Once you’ve got the copy portion down, focus on finding the best artwork. Maybe it’s your logo or a photo of your staff. Whatever you pick as the face of your practice, it helps to use the same profile photo in all of your social channels. This will allow users to easily identify you across social platforms. Be sure to show your practice in the best light possible, as well as in any and all photos you post on your social media profiles. If you need help figuring out what size your images should be, take a look at “The Ultimate Cheat Sheet to Social Media Image Sizes”: bit.ly/1dexUV4
Taking a proactive approach to spread the word about your new social media pages will only help you build a stronger presence. And we won’t judge if you grab a megaphone and scream it at the top of your lungs either.
Ana Montoya is Social Media Director at First Vision Media Group.