LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.
LOW VISION MARKET E-TAIL FROM ENHANCED VISION
Enhanced Vision launched a new online store, Low Vision Market, which offers low-cost vision aids for low vision. A wide range of products are available, including affordable low vision magnifiers, low vision clocks, talking watches and more. Low Vision Market, 877.556.8390, LowVisionMarket.com
The percentage of daily disposable contact lenses sold among independent ECPs, according to new data from ABB Optical Group. “œSome industry reports may illustrate a market share lower than 37 percent for daily disposables. Our data skews more toward independent eyecare practitioners (IECPs). The fitting and prescribing trends of IECPs tend to be more reliable indicators of the overall health of the industry rather than data representing other retail channels, which are what other reports typically measure,” explained Aaron See, ABB Optical Group”™s vice president of marketing. ABB Optical Group, 800.852.8089, ABBOptical.com
ESSILOR’S SEE CHANGE CHALLENGE
Essilor is teaming up with Nine Sigma for its See Change Challenge, a call to develop innovative, technological solutions to facilitate low cost vision care access for underserved regions around the world. Entry is open to startups, universities, app developers, vision scientists, optometrists, engineers and all individuals and organizations with an interest to bring their multi-disciplinary expertise to develop innovative refraction solutions that can have profound implications for individuals as well as society. The submission deadline is October 21, 2016. Essilor of America, Inc., 800.542.5668, essilorusa.com, ninesights.ninesigma.com/web/essilor
LUXOTTICA RETAIL LAUNCHES NEW EYE CARE TEAM
Experts from across Luxottica”™s retail brands, including LensCrafters, Pearle Vision, Target Optical and Sears Optical, are part of a new centralized “œEye Care” team. In addition to sharing best practices and resources, the team will focus on expanding the value proposition for new and existing doctors, raising standards through technology and service and providing better doctor support and communications. Luxottica, 800.422.2020, luxottica.net
KIDS SEE: SUCCESS INITIATIVE
Optometry Giving Sight, Vision Impact Institute and VSP Global have teamed up to form Kids See: Success. The collaboration”™s goal is to educate parents, state and city legislatures, child advocacy groups, school nurses, teachers and administrators about the need for mandatory comprehensive eye exams prior to entering kindergarten. VSP Global, 888.867.8867, VSPGlobal.com
DAILIES CHOICE PROGRAM FROM ALCON
Created for new contact lens wearers, Alcon Dailies Choice helps eyecare professionals provide patients with access to significant savings on all Alcon daily disposable contact lenses, including the new DAILIES Total1 Multifocal. The program offers a rebate of up to $200 off a patient”™s first annual supply purchase. Alcon, DAILIESCHOICE.com
Rajeev S. Ramchandran, MD, MBA, received the 2016 Joanne Angle Investigator Award from Prevent Blindness.
NovaBay Pharmaceuticals named Mark M. Sieczkarek president and CEO.
Hoya Vision Care, North America named Maria Petruccelli director of brand marketing.
Alcon has appointed JeanMarie Davis, OD, FAAO as director of professional relations & practitioner partnerships as part of the US vision care professional affairs team.
Blanchard Contact Lenses has been named one of the top 19 vendors in the world by Technavio.
Walman Instruments acquired Eye Care Alliance.
The FDA approved Raindrop Near Vision Inlay by Revision Optics.
The HKTDC Hong Kong Optical Fair will be held November 9-11.