LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.
COOPERVISION LAUNCHES PRESCRIBEOXYGEN.COM
PrescribeOxygen.com, a new website, provides eyecare professionals (ECPs) with details about the benefits of contact lenses with high oxygen transmissibility. “PrescribeOxygen.com will help educate ECPs not only about our portfolio of silicone hydrogel 1-day contact lenses but the data that supports prescribing patients with a healthier 1-day lens”‘wearing experience,” said Michelle North, marketing director. Research shows that U.S. 1-day wearers habitually wear their lenses for at least 15 hours per day and seven days per week. In addition, 75% of contact lens wearers report napping while wearing their contact lenses at least once in the last month. CooperVision Inc., coopervision.com.
SHIRE SHARES DRY EYE STUDY FINDINGS
The National Eye C.A.R.E. (Current Attitudes Related to Eye Health) Survey was conducted online by Harris Poll in July 2015 on behalf of Shire, and it included more than 1,000 ECPs and more than 1,200 adults with dry eye symptoms. Among ECPs, the survey found:
“¢ 92% say the use of modern technology contributes to dry eye symptoms, and 89% say that dry eye disease is becoming more common because of today’s multi-screen lifestyle
“¢ 76% report an increase in patients ages 18-34 with dry eye symptoms compared with 10 years ago
“¢ 87% say that in today’s world there is no one typical type of dry eye patient
According to adults with dry eye symptoms who participated in the survey, screens (computers, TVs, smartphones, tablets, etc.), receive primary blame for causing their symptoms, with more than half feeling that screen-time is responsible for their dry eyes. Still, on average, adults with dry eye symptoms spend eight hours daily in front of a device, pointing to how difficult it may be to disconnect even when screen time is perceived to contribute to dry eye symptoms. Shire, myeyelove-ecp.com.
ABB OPTICAL GROUP ANNOUNCES ABB CARES PROGRAM WINNERS
ABB Optical Group announced that seven non-profit organizations, nominated by ECPs nationwide, will receive grants ranging from $1,000 to $5,000 in recognition of the charities’ outstanding programming and community impact. “ABB Cares has a positive impact in local communities throughout the U.S. The grants support the causes that eyecare professionals are passionate about,” said Angel Alvarez, founder and CEO of ABB Optical Group. “Each year we are touched by the outstanding nominations we receive.” The 2016 ABB Cares grant recipients are: Addi’s Faith Foundation in Kingwood, TX; Project Wee Care in Omaha, NE.; Bobcat Backpacks Program in Radford, VA.; All God’s People in Orland Park, IL.; Community Foundation of Greater Dubuque in Dubuque, IA; Lighthouse of Broward in Fort Lauderdale, FL (pictured); and Los Alamitos Youth Center in Los Alamitos, CA. ABB Optical Group, abboptical.com.
|From left to right: Jose Lopez, Lighthouse of Broward; Robin Shorrock, OD, East Side Vision Center; Dr. Elly du Pre, executive director of Lighthouse of Broward; Karen Parparian, Lighthouse of Broward; Nan Callan-Zamora, ABB Optical Group.|
Ashley Mills has been named CEO of The Vision Council.
Eyefinity appointed Masoud Nafey, OD, as vice president of professional relations.
FDA approved Lucentis prefilled syringe from Genentech to treat wet AMD and macular edema after retinal vein occlusion.
Enhanced Medical Services acquired Vision Systems Inc.
Smart Vision Labs has partnered with Devlyn Optical to offer Smart Vision Exams in the Los Angeles area.
ABB Optical Group has agreed to acquire Diversified Ophthalmics, Inc.
Bard Optical has named Nicole Jensen, OD, as its associate director of professional affairs.
Sun Pharma agreed to acquire Ocular Technologies.