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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

THINK ABOUT YOUR EYES CAMPAIGN LOOKS TO 2016
One million eye exams, $55.5 million in eye exam revenue and $444 million in industry revenue from sales of eyeglasses and contact lenses””all due to the 2015 Think About Your Eyes campaign. The national campaign, presented by The Vision Council and the American Optometric Association, educates the public about the benefits of eye health and promotes the importance of annual eye exams through television, radio, print and digital advertising. An additional six weeks of advertising is slated for 2016, including a new television ad focused on presbyopia. Current partners include Alcon (who recently announced a commitment of $2 million dollars) along with All About Vision, GUNNAR Optiks, National  Vision Inc., SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach and Westgroup. Think About Your Eyes, thinkaboutyoureyes.com.

THE STATE OF CHILDREN’S VISION IN THE U.S.
The National Center for Children’s Vision & Eye Health at Prevent Blindness has released its latest report: “Children’s Vision and Eye Health: A Snapshot of Current National Issues.” A compilation of current research, survey data and best-practices, this report outlines the prevalence and impact of vision disorders in children in the U.S., rates and requirements of vision screenings by state, pediatric vision benefits under the Affordable Care Act and more. The project was funded by the Health Resources and Services Administration of the U.S. Department of Health and Human Services.  Prevent Blindness, 800.331.2020, preventblindness.org.

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ENSFERRY S OFFERS SUBSCRIPTION-BASED SERVICE
CooperVision Inc.’s EyeCare Prime launched LensFerry S, which offers practitioners a subscription-based ordering option for 1-day lens wearers. The new program aims to reduce upfront costs for the patient and keep them purchasing from your office. Participating practices will have the ability to enroll 1-day contact lens wearers in the service, which divides the annual cost of 1-day lenses into automatic monthly payments and quarterly lens deliveries. The prescribing practice receives the sales revenue as if the lenses had been paid for in-office. What’s more, LensFerry S includes contact lenses from all manufacturers””not just CooperVision””at practitioners’ specified prices. LensFerry, LensFerry.com.

NEWS
The Patient Access Network Foundation and Prevent Blindness announced that they are launching a new alliance to offer holistic support for people living with retinal vein occlusion, macular disease and uveitis.

Unum has entered into a definitive agreement to acquire H&J Capital, LLC, parent of Starmount Life Insurance Company and AlwaysCare Benefits.

Paragon BioTeck received EN ISO 13485:2012 certification.

Coburn Technologies, Inc. named Brandie Shaw as its new national sales manager.

The FDA allowed marketing of Triggerfish, a one-time use contact lens that may help clinicians determine the best time of day to measure IOP. The lens, manufactured by Sensimed AG, has a sensor that detects fluctuations in the eye’s volume.

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