LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
ALCON COMES THROUGH WITH FLYING COLORS. Alcon has formed “The Color Squad,” a trio of celebrity fashion and style experts, to promote the company’s AIR OPTIX’ COLORS contact lenses””the first silicone hydrogel color lenses available in the U.S. Hair maven Lacy Redway, makeup artist Scott Barnes, and fashion stylist Ilaria Urbinati, will help Alcon inspire patients to use the lenses (available in nine colors ranging from subtle to vibrant) to enhance their natural beauty and boldly complement their makeup, hair, and fashion choices. Alcon Laboratories, Inc., 800-451-3937, alcon.com.
CARECREDIT AND VSP VISION CARE TEAM UP. Health and wellness credit card CareCredit and VSP Vision Care have entered into an exclusive agreement increasing eyecare financing access for VSP’s nearly 70 million members. CareCredit’s nine million cardholders will also be educated about managing expenses for glasses, contacts, sunglasses, and specialty sport and other customizable eyewear, and VSP’s 32,000 providers have the option to add the Care-Credit credit card as a payment option. CareCredit, 800-300-3046, carecredit.com; VSP Vision Care, 800-877-7195, vsp.com.
OD EXCELLENCE EXPANDS ITS OFFERINGS. Continuing their promise to help ODs improve their quality of patient care, practice management, and bottom-line profitability, OD Excellence is now offering Pre Testing Evaluation as part of its dynamic roster of programs. The evaluation’s reporting technique will focus primarily on the internal and external interviewing processes, improving a practice’s ability to better hire, develop, and retain the best talent. When used successfully, the Pre Testing Evaluation will enable doctors to obtain and get on-board new employees quicker and more efficiently, saving them both time and money. OD Excellence, 855-201-10DX, odexcellence.com.
VISION SOURCE HELPS ECPS LIVE THE DREAM. Vision Source’ has introduced The Optical DreamSM””a practice development initiative created by Walt West, OD, to provide a team-based solution for improving the patient experience and increasing optical profitability. Offered exclusively to Vision Source members, the web-based initiative provides unique sales training to each member of the optical and office staff utilizing state-of-the-art audio, written instruction, video role-play, and engaging questionnaires presented through a cutting-edge gamification interface. Vision Source, 888-558-2020, visionsourceoptical dream.com.
THE VISION COUNCIL MAKES LOW VISION A HIGH PRIORITY. A recent report from the Vision Council”””Vision Loss in America: Aging and Low Vision”””is shining a spotlight on the impact aging eye disorders can have on health and well-being. Thirty-nine million Americans, according to the report, suffer from a low-vision impairment or disorder that compromises their health and independence, with that number projected to skyrocket over the next 15 years as Baby Boomers enter their senior years. To educate and help those in the low-vision community, the Vision Council offers WhatIsLowVision.org, an online resource for those with macular degeneration, diabetic retinopathy, glaucoma, and other eye conditions, as well as their caregivers. The Vision Council, 703-548-4560, thevisioncouncil.org.
Briot USA and Visionix have partnered with optometric office interior design specialists, Presenta Nova.
Nikon has agreed to acquire British retinal-imaging company Optos.
Johnson & Johnson Vision Care Companies has begun providing funding to The Centre for Contact Lens Research at the University of Waterloo to further the evolution of its ContactLensUpdate.com website.