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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

A VISIBLE IMPACT: BY THE NUMBERS
The Vision Council’s 2016 annual report, A Visible Impact, is now available. The following highlights show some of the organization’s accomplishments last year:

Market Research: 120,000 consumers interviewed, 200+ in-depth reports issued, 67% growth  in ad-hoc custom data reports created for companies from Wall Street to  Silicon Valley.

Consumer Campaigns: 1.5 billion impressions generated 828,463 incremental exams driven by the Think About Your Eyes campaign; 7,000 television ads; 670,000 radio ads; and 36 million online radio ads.

Vision Expo: 35,000+ eyecare providers in attendance  and over 300 education hours.

The report is available to download online. TheVisionCouncil.org.

CARECREDIT CELEBRATES 30 YEARS
Thirty years ago, CareCredit was founded on a simple idea: Everyone deserves a smile. Over the years the CareCredit flexible payment option has grown beyond dental to other health-based services, including vision. To celebrate, the brand is inviting cardholders to tell their stories to commemorate the company that “started with a smile.” Cardholders have until March 30, 2017, to submit their stories of how CareCredit has helped them. Thirty lucky cardholders will be randomly selected from among all eligible entries to win $1,000. CareCredit.com/MyBest30.

NEW LENS TECHNOLOGY FROM ART OPTICAL
Tangible Hydra-PEG, the FDA-approved polymer coating from Tangible Science, LLC, is now available from Art Optical exclusively on Optimum GP materials. Designed to provide a comfortable wearing experience, Tangible Hydra-PEG increases wettability, surface water retention, tear break-up time and increased lubricity while decreasing lens deposition for enhanced wearing time. Hydra-PEG will be available on Art Optical’s complete suite of specialty lens designs, including the Ampleye Scleral and Renovation Multifocal product lines. 800.253.9364; ArtOptical.com.

STUDENT CHALLENGE WINNERS ANNOUNCED
ABB Optical Group, in partnership with Paragon Vision Sciences, announced the winners of the Optometry Student Challenge. The lead authors of the top three posters were Sara Siebert, Indiana University School of Optometry; Kimberly-Anne Llamzon, New England College of Optometry; and Michael Kreuzer, University of Waterloo. They were awarded travel grants of $1,500 each to attend and present their posters at the recent 2017 Global Specialty Lens Symposium (GSLS). Ryan Chia, a student at Salus University, and Olivia Cheng, a student at UC Berkeley, received honorable mentions and $250 each. ABBOptical.com/OptometryStudentChallenge.

 

NEWS
Envision named Mark Eaton chief financial officer.

Sushanta Mallick joined Shire as vice president & global development lead for clinical development, ophthalmics.

SynergEyes partnered with Menicon to expand its specialty contact lens portfolio. 

Professional Eyecare Resource Co-operative (PERC) partnered with Vision Associates.

FDA granted orphan status to Impavido (miltefosine) from Knight Therapeutics Inc. for the treatment of Acanthamoeba keratitis.

The World Council of Optometry named Susan J. Chiles managing director.

Stealth BioTherapeutics initiated a Phase 1 Study of Elamipretide in dry age-related macular degeneration.

Investors Management Corporation acquired Independent Doctors of Optometric Care (IDOC).

Genentech’s Lucentis 0.5mg prefilled syringe is now available in the U.S.

Taron Sutcliffe has been named CFO of Eschenbach Optik of America.

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