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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

STRATEGIC APPOINTMENTS AT ADLENS

 width=Adlens announced the following strategic appointments and promotions to align with the company’s growing needs following the launch of AdlensFocuss, the first prescription eyewear to feature Variable Power Optics (VPO): David Eichelberger,  senior vice president of VPO; Sue Creek, vice president of sales and training; David Hunt, director of VPO customer success & operations; Mara Nieuwsma, vice president of global business development; and James Methven, vice president of marketing. Adlens USA, Inc., 888.459.9793, adlens.com

EYES OVEREXPOSED: THE DIGITAL DEVICE DILEMMA
The Vision Council released the Digital Eye Strain Report at CES 2016. Some of the eye-opening facts shared include that nearly 60% of Americans use digital devices for five or more hours each day, and 70% use two or more devices at a time. The majority of patients (90%) do not discuss the use of technology with their ODs although 65% of Americans experience digital eye strain. The report shares some strategies to combat that and breaks down digital use across different demographics.  The Vision Council, 866.826.0290, thevisioncouncil.org/members.

JOHNSON & JOHNSON PRESENT FINDINGS ON 1-DAY ACUVUE MOIST
Data from three studies funded or sponsored by The Johnson & Johnson Vision Care Companies were presented at the 10th Global Specialty Lens Symposium in Las Vegas in January.

According to a large-scale multi-center, in-practice study in the U.S. and U.K., ECPs found overall fit of 1-DAY ACUVUE MOIST Brand MULTIFOCAL was 97% excellent/very good based on the follow-up visits of 1,537 patients. Among the 378 patients who completed a post follow-up questionnaire, 85% agreed their overall vision was excellent/very good, and 93% agreed their overall comfort was excellent/very good. In addition, a second, smaller study showed that upper lid margin staining with 1-DAY ACUVUE MOIST Brand MULTIFOCAL was significantly lower than the participants’ own contact lenses after six hours of wear. The third study found the use of 1-DAY ACUVUE MOIST brand for ASTIGMATISM improved subjective and objective vision performance compared to a spherical lens, even in patients with low-to-moderate amounts of astigmatism.

“The data presented about the 1-DAY ACUVUE MOIST Brand family demonstrates our commitment to advancing contact lens options that combine proven technology benefits to the unique needs of varying patient demographics,” said Millicent K. Knight,OD, FAARM, vice president of professional affairs, North America, Johnson & Johnson Vision Care, Inc. Johnson & Johnson Vision Care, Inc. 800.874.5278, ACUVUEprofessional.com

 

NEWS
Bausch + Lomb acquired Alden Optical Laboratories, Inc.  The specialty lens division will be known as Bausch + Lomb Specialty Vision Products.

Two new devices received FDA clearance:  The AngioVue Imaging System from OptoVue and the OCULUS Pentacam AXL.

Alcon named Mohinder (Mo) Merchea, OD, PhD, MBA, as head of medical affairs for vision care in the U.S. and Canada. Novartis named Mike Ball as division head and CEO of Alcon.

HOYA Vision Care has acquired Nexus Vision Group, LLC.

Independent Doctors of Optometric Care (IDOC, LLC) has acquired PRIMA Eye Group.

Reichert Technologies (AMETEK, Inc.) has named Kalpana Singh division vice president & Reichert business unit manager.

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