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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

BLEPHEX OFFERS TECHNICIAN TRAINING In its continuing efforts to advance the care of lid-margin disease, BlephEx, LLC is now offering the world’s first “Certified Lid Hygienist” training program for eye technicians. The program teaches the latest in education and management of the disease and provides a wet lab for hands-on instruction. This allows a more streamlined approach to implementing the proper care of blepharitis, Meibomian gland dysfunction, and dry eye in the office setting. BlephEx doctors and staff will be available at various locations across the country in conjunction with major ophthalmic meetings. BlephEx, LLC, 800-257-9787, blephex.com.

SYNERGEYES LAUNCHES A BOLD AD CAMPAIGN The hybrid contact lens leader is catching the eyes of patients and ECPs alike with an aspirational new marketing campaign titled “Transform.” The ad series features SynergEyes’ Duette, Duette Progressive, and UltraHealth lenses and drives home the message that their CL solutions for astigmatism, presbyopia, and irregular corneas cannot only transform a patient’s vision but an ECP’s practice, as well. The company has also released seven video tutorials for ECPs that cover such topics as lens dispensing, fitting tips, and how to optimize patient compliance. The videos can be found at synergeyes.com/professional. SynergEyes, 877-SEE-2012, synergeyes.com.

IDOC BOOSTS ITS SUPPORT OF INDEPENDENT ODS Independent Doctors of Optometric Care (IDOC), an alliance serving independent ODs, has introduced a new membership choice called IDOC Select, which is designed to encourage practice growth. It combines a discount and rebate program with sophisticated measurement tools that track practice results, as well as consulting services that identify profitability strategies to help independent ODs realize their full revenue potential. IDOC, 203-853-3333, idoc.net.

THE GLOBAL CONTACT LENS FORUM SEES NEW GROWTH With endorsements from both the British Contact Lens Association and the Contact Lens Society of America, The Vision Council will again host and enhance the Global Contact Lens Forum at Vision Expo East in New York City. The forum was created to expand continuing education offerings and this year’s meeting will feature a one-day format that focuses on the latest research on myopia control. International Vision Expo & Conference, 800-811-7151, visionexpoeast.com.

BAUSCH + LOMB HELPS CONNECT PATIENTS TO ECPS Proving their commitment to “helping patients see better so they can live better,” Bausch + Lomb recently launched several innovative consumer campaigns designed to help drive patients to ECPs so that they can benefit from all the advancements in contact-lens technology. The campaigns largely targeted digital and social media platforms, as well as radio, newspapers, and e-magazines, as that’s where most people seek their health information. Included in the campaigns: Scott Foley, star of TV’s Scandal, tackles the effect binge-watching TV programs has on the eyes of CL wearers and how products like Biotrue multi-purpose solution help keep his eyes moist. Bausch + Lomb, 800-828-9030, bausch.com.

NEWS:

CLX, a contact-lens ordering, management, and patient marketing system, is now fully integrated with Diversified Ophthalmics, Inc. CLX also recently integrated system upgrades with My Vision Express.

Carl Zeiss Meditec will provide funding to Oraya Therapeutics, Inc. to develop and commercialize its Oraya Therapyâ„¢.

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