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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

THE OPTOMETRIC SOCIETY DEBUTS. The Optometric Society (TOS) recently launched as a way to offer individual optometrists a voice in the industry. The professional organization is exclusive to optometrists and is currently accepting members. The Optometric Society, 909-742-9311, theoptometricsociety.org.

SYNERGEYES OFFERS CONCIERGE SERVICES. In order to ensure practitioners have a good experience with Duette contact lenses, SynergEyes has implemented a Concierge Service. This virtual benefit offers online training in identifying and fitting patients via Skype or FaceTime, as well as a telephone hotline for practitioners that offers dispensing assistance. The free service is available to practices placing their first Duette order. Synerg-Eyes, Inc., 877-SEE-2012, synergeyes.com.

IRISTOCRACY GOES FACE TO FACE. Employing 3D virtual try-on (VTO) technology and a new face-tracking technology from Total Immersion, Iristocracy lets online shoppers browse eyewear and accessories by brand, color, material, price, face shape, and size. The company offers shoppers who fill their prescriptions with an in-person ECP within 30 days the incentive of a $50 Visa gift card. Iristocracy, 855-348-4747, iristocracy.com.

THE VISION COUNCIL FIGHTS DIGITAL EYESTRAIN. A recent report from the Vision Council revealed that close to 70% of adults in the U.S. experience digital eyestrain (DES) as a result of time spent on electronic devices. The full report, DigitEYEzed: The Daily Impact of Digital Screens on the Eye Health of Americans, is available on the organization’s website. The Vision Council, 703-548-4560, thevisioncouncil.org.

PERC TEAMS UP WITH IVA.
An alliance between the Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA) will provide services for more than 950 existing members. This agreement brings together both the strengths and memberships of these organizations, as well as two products for the market, each based on practice volume. Professional Eyecare Resource Co-Operative, 855-680-2458, perc.biz; Infinity Vision Alliance, 855-902-2020, infinityvisionalliance.com.

BLOCK BUSINESS ACADEMY A WINTER WINNER. The Block Business Academy, presented by the Block Business Group, recently hosted more than  200 members for three days of education and networking. The event, which offered 26 hours of quality education for ECPs, took place January 24-26 at the legendary Boca Resort & Spa in Boca Raton, FL. In addition, 42 sponsoring companies comprised a lively exhibit hall with daily giveaways and much more. Block Business Group, 800-524-1480 blockbg.com.

NEWS:
Rapid Pathogen Screening, Inc. receives FDA clearance for InflammaDry.

AIT Industries becomes a distributor of Volk’s portable retinal imaging system.

Nicox launches and markets SjöTM in the U.S.

Prevent Blindness America changes name to Prevent Blindness.

Essilor Instruments merges Essilor Instruments USA and Stereo Optical and will relocate its headquarters to Chicago, IL, during the first quarter.

Coburn Technologies, Inc. establishes distributorship of Huvitz Co. Ltd. products to the U.S. market.

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