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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

AMOEASY SAVES TIME.
One thing everyone seems to be short on is time. The free AMOeasy online inventory management and ordering system is an easier and secure way to manage and order cataract and refractive products, making practice management a much simpler undertaking. Abbot
t Medical Optics (AMO), 877-266-4543, amoeasy.com.


PBA’S DIABETIC PROGRAM GOES ONLINE. In response to the staggering number of Americans with diabetes, the Prevent Blindness America Eye Disease Educator Program is now available at diabetes.preventblindness.org. Completion of the free program and post-test includes a certificate and patient education materials practitioners can use within their own offices. Prevent Blindness America, 800-331-2020, preventblindness.org.


OCULAR NUTRITION SOCIETY FOCUSES ON PATIENTS. In a new four-color chairside brochure from the Ocular Nutrition Society (ONS) entitled Eye on Nutrition, patients receive an introduction to nutrition for eye health. Content covered includes foods, supplements, and weight management information with regard to
maintaining healthy vision. Quantities of 100, 200, or 300 copies of the brochure are available to ONS members as well as non-members. Ocular Nutrition Society, ocularnutritionsociety.org.



LAB-TECH HAS MORE THAN JUST OPTICAL SUPPLIES. Known as a distributor of optical supplies, the company recently expanded to include a newly developed ophthalmic lens division. Through new product developments and key acquisitions, Lab-Tech now provides the latest in first-quality lenses for practitioners. Lab-Tech, Inc., 800-822-4343, lab-tech.net.
 

GULDEN CHARTS A NEW COURSE. Two new poster-size eye charts, The Eye and Disorders of the Eye, offer a resourc
e for explaining the anatomy of the eye and for demonstrating normal and abnormal eye conditions. The Eye includes a cross-section of the eye, lateral and top views, the visual field, and several other critical components. The Disorders of the Eye demonstrates several disorders and provides explanations of treatments. Gulden Ophthalmics, 800-659-2250,
guldenophthalmics.com.


SEE TO PLAY REACHES ITS GOAL. Michael Peters, OD, the optometrist for the NHL’s Carolina Hurricanes, recently released See To Play: The Eyes of Elite Athletes. In the book, Dr. Peters discusses the role of vision in athletic development and provides exercises patients can practice to maximize their own genetic potential. Bascom Hill Publishing, 612-455-2293, bascomhillpublishing.com.


NEWS

M&S Technologies’ Smart System® product line announces integration with the EyeMotion patient education system.

Bausch + Lomb completes its acquisition of ISTA Pharmaceuticals.

Vision Source joins Transitions Optical to form a national advertising partnership.

VisionWeb integrates with Diversified Ophthalmics’ Practice Maximus™ optometric office management software.

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