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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW. 

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Envision Honors Heroes for the Visually Impaired
At its eighth annual “Evening with Envision” Gala, Envision presented awards to a distinguished group of individuals and organizations whose actions throughout the global community demonstrate a shared commitment to improving lives and providing new opportunities for those who are blind and visually impaired. The diverse group of honorees included a musician, a teacher, a community advocate, a local business, a golf volunteer, and an optometrist. “So many share our commitment to improving lives and inspiring those who are blind and visually impaired,” said Michael Monteferrante, Envision’s President and CEO. Envision, envisionus.com.

Annual CLMA Meeting Shows Continued Support
The Contact Lens Manufacturers Association (CLMA) reported a 67% increase in attendance at the 54th Annual CLMA Meeting and Exhibition held in Miami in October. Members overwhelmingly expressed a continued commitment to the educational goals of the CLMA and pledged to support the remaining CLMA raw material suppliers for 2016 at a level consistent with recent years. CLMA raw material suppliers collect a small portion of sales as a fee to support education programs, primarily through the Gas Permeable Lens Institute (GPLI), the CLMA’s educational wing. Contact Lens Manufacturers Association,800.344.9060, clma.net

The Vision Council’s Latest Report Card for the Optical Industry
The September 2015 VisionWatch report delivered good news: In the 12 months ending September 2015, total market revenue (which includes frames, lenses, contact lenses, plano sunglasses, OTC readers, eye exams, and refractive surgeries) was up 6.3% for the industry, with sales at $39.4 billion. All categories saw an uptick in sales, but lenses lead the growth at $12.5 billion in sales””an 8.9% increase from 2014. The Vision Council, 866.826.0290, thevisioncouncil.org

—My CL Reorder from CLX Assists in Patient Retention
The contact lens ordering, managing, and marketing system, CLX, has updated its program to auto e-mail and text patients who are due to reorder contacts. The new system, My CL Reorder, was developed to help ECPs counter the loss of sales to online retailers and superstores. It works by identifying patients who are due to order lenses and sends reminders along with a link to reorder their prescription contact lenses. Credit card payments are deposited in the practice bank account, and the order is forwarded to a preferred practice distributor who then ships the refill directly to patients. CLX System, 314.743.0781, CLXsystem.com

NEWS
Pfizer and Allergan are in merger agreement. If approved, the transaction (currently valued at $160 billion), is expected to be completed in the second half of 2016.

Vision Source has entered into a partnership with the non-profit Health Council of East Central Florida.

InSite Vision and a subsidiary of Sun Pharmaceutical Industries Ltd. have agreed to a merger.

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