Launches, promotions, merchandising, events, and other things to keep you in the know.

AOA SEES CLEARLY. The launch of the American Optometric Association’s “See Clearly, America” educational campaign places priority on access to high-quality eyecare on a national level. The initiative, which is headquartered at, stresses the level of clinical training and education of practitioners for patients in all settings: rural, suburban, and urban. American Optometric Association, 800-365-2219,

TVCI MAKES THE GRADE. Through The Vision Care Institute, a Johnson & Johnson Company, practitioners now have access to the organization’s Clinical Grading Scales app. This user-friendly resource, available in the Apple App Store, allows users to evaluate common eye conditions associated with contact lens wear and their severity levels, demonstrate clinical assessments to patients, export reports without collecting personal data, and more. The Vision Care Institute, LLC, 800-874-6690,


My Vision Express is confirmed as an ONC-ACB Certified 2014 Edition Complete EHR system.

ABB Optical Group becomes authorized manufacturer of the complete line of Rose K lenses, including the new Rose K2 XL.

Bausch + Lomb gets FDA marketing clearance for its newest frequent replacement silicone hydrogel contact lenses made with MoistureSealâ„¢.

MacuLogix Inc. receives 510(k) clearance from FDA to market the AdaptDxâ„¢ dark adaptometer as a research tool in investigations of retinal health and as a clinical trial endpoint for development of ocular drugs.

ALCON ZOOMS IN ON HYGIENE. A national survey conducted by Wakefield Research and Alcon has revealed that many contact lens wearers cut corners when it comes to contact lens hygiene and practices, including re-using lens solution, storing lenses in tap water rather than solution, and failing to rinse lenses with solution before placing them in their storage case. Patients can access resources and helpful information about proper contact lens care at Alcon Laboratories, Inc., 800-451-3937,

OPTI-PORT BUILDS LEADERS. Scheduled to launch in February, Eye Care University is a practice-building training program for management-level providers in the industry. Developed in partnership with Bell Leadership Institute, the program’s two-and-a-half-day spring semester will take place in St. Louis, MO. A fall semester class will be held next October. Enrollment inquiries can be made at or by calling 314-743-0781, ext. 2348 for details. Opti-Port, 314-743-0781,

The new CV-5000S Automated Refraction System online training program is the first in a series of module-based product training systems that employ narrated video, graphics, and step-by-step instructions. The program is available to Topcon’s registered website users. Topcon Medical Systems, Inc., 800-223-1130,

BHV HITS THE GROUND RUNNING. The launch of Brien Holden Vision combines the subsidiaries of the Brien Holden Vision Institute, and includes a new brand and website. BHV will develop pathways for advanced and beneficial products and services for those in need of vision correction and to detect signs of conditions that threaten vision, eye, and general health. The website highlights current projects. Brien Holden Vision, 011-61-2-9385-7410,


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