LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
VISTAKON LOOKS AT CL READINESS FOR KIDS. HealthyWomen has teamed up with VISTAKON to present Fast Facts for Your Health: Contact Lenses for Children. This free educational resource offers options and benefits for fitting children in contacts. VISTAKON, Division of Johnson & Johnson Vision Care, Inc., 800-843-2020, healthywomen.org/children-and-contacts.
INSPIRE ENCOURAGES OCULAR DISEASE AWARENESS. InspiredIcare.com offers information about ocular surface disease including allergic conjunctivitis, bacterial conjunctivitis, blepharitis, and dry eye. Obtain resources on each disease state, downloadable presentations, and downloadable clinical tools, such as customizable patient treatment forms and tips for diagnosing and evaluating common ocular diseases. Inspire Pharmaceuticals, 919-941-9777, inspirepharm.com.
RESTASIS CO-PAYS MADE EASIER. Allergan’s new digital tool allows ECPs to easily determine co-pays when they prescribe RESTASIS®. Estimates are based on patients’ plans and geographic areas, which are recognized by zip code. The online tool is also set up for smart phone access. Allergan, 800-347-4500, RESTASIScopay.com.
CIBA HOLDS THE KEY. With the release of Key Metrics of Optometric Practice, independent ECPs have a go-to resource about the business management aspect of private practice. The publication provides key metrics including exam fees, frames turnover, categorized expense ranges, salary info, and gross revenue figures. CIBA VISION, 800-241-5999, cibavision.com.
REICHERT’S ONLINE REVAMP. Reichert’s redesigned Web site presents a refreshed look as well as an upgrade in functionality and customer usability. Allowing for smoother navigation and improved e-commerce capabilities, the site provides an effective interface for learning about product features, downloading resources, requesting quotes, and purchasing select products online. Reichert Technologies, 888-849-8955, reichert.com.
GET CARDED WITH INCENTIVE CARDLAB. With Visa’s Incentive Cards, businesses can create personalized, prepaid cards worth $5 to $2,500 to distribute as patient rewards and rebates as well as employee incentives. The cards can be delivered in as few as two days, and they’re accepted anywhere that takes Visa debit cards. Incentive CardLab, 866-293-4129,
Topcon signs distribution agreement for Optical Imaging’s Retinal Function Imager and global licensing agreement for DualAlign’s i2k Retina™.
ABB Concise acquires the soft contact lens distribution business of X-Cel Contacts – A Walman Company.
Kowa Optimed partners with software developer EMRlogic Systems.
Eyefinity/OfficeMate and NIDEK team up to introduce an equipment interface between ExamWRITER version 9.5 and NAVIS-EX software.