BUZZ – APRIL 2017

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

COOPERVISION ANNOUNCES 2017 BEST PRACTICE HONOREES 
The 2017 class of Best Practices was chosen after a nationwide search for eyecare practices that advance the profession through innovation, industry leadership and patient experience. This year’s honorees are: Amarillo Vision Specialists, Amarillo, TX; Blount County Eye Center, Maryville, TN; Caruso Eye Care, Lake Worth, FL; Castle Pines Eye Care, Castle Pines, CO; Complete Eye Care of Medina, Medina, MN; Havasu Eye Center, Lake Havasu, AZ; Lawrenceville Family Eyecare, Lawrenceville, GA; Little Eyes, Carmel, IN; Premier Eyecare, Knoxville, TN; and Specialty Eyecare Group, Kirkland, WA. “We are so proud to introduce and congratulate our new Best Practices honorees,” said Michele Andrews, OD, senior director of professional and academic affairs, North America, CooperVision. “Through this program, we have had the privilege of getting to know some of the nation’s most wonderful eye doctors, who have all found success in various ways. We look forward to partnering with them to share their experiences throughout the industry.” CooperVision Inc., Eyecare-BestPractices.com.

PARAGON VISION SCIENCES OPENS THE ACADEMY
Paragon Vision Sciences has announced the launch of the Paragon Education and Training Academy, a state-of-the-art comprehensive learning and training center, located at the company’s new headquarters in Gilbert, AZ. The high-tech facility includes a fully equipped media suite capable of offering live-streaming content worldwide. The Academy will host a series of live monthly webinars from leading industry experts to help practitioners keep up to date on techniques and developments in myopia management, specialty contact lenses and other subjects. Additionally, Paragon Vision Sciences will work with its strategic laboratory partners and leading experts from around the world to produce high-quality original digital video content in any language. ParagonVisionSciences.com

BAUSCH + LOMB HOSTS B+LIEVE SYMPOSIUM width=
More than 200 eyecare professionals were introduced to Bausch + Lomb’s newest daily disposable contact lens, Biotrue ONEday for Astigmatism, at an event held in San Francisco, CA. Attendees at this year’s first B+Lieve symposium learned about the design of the lens, received training on fitting techniques, and had the opportunity to fit themselves and colleagues with the complete family of Biotrue ONEday contact lenses. “At Bausch + Lomb we are dedicated to providing eyecare professionals education and training on our new contact lens innovations and how to best present these technologies to their staff and patients,” said Jill Saxon, OD, director, professional strategy, U.S. Vision Care, Bausch + Lomb. “The feedback and insights we receive from eyecare professionals during these events is invaluable. It helps to inform our progress and also advances our ability to offer the latest in lens technology to eyecare professionals and their patients.” Bausch + Lomb, Bausch.com.

ALCON ADDS AIR OPTIX CHOICE TO REBATE PROGRAMS
Created for new contact lens wearers, AIR OPTIX Choice helps eyecare professionals provide patients who prefer a monthly modality access to significant savings. The program offers a rebate of up to $100 off a patient’s first annual supply purchase. The program is for patients new to the AIR OPTIX family and those who want to switch from their current AIR OPTIX lens to another lens within the AIR OPTIX family (excluding AIR OPTIX AQUA). Alcon, AlconChoice.com

NEWS
Imprimis Pharmaceuticals has begun dispensing from FDA-registered 503B outsourcing facility.

Valeant Pharmaceuticals and EyeGate entered into a licensing agreement for manufacturing rights for EyeGate II Delivery System and EGP-437 combination product candidate for the treatment of post-
operative pain and inflammation.

Bausch + Lomb and Nicox announced the resubmission of a new drug application (NDA) to the FDA seeking approval for latanoprostene bunod ophthalmic solution, 0.024%.

The Sjögren’s Syndrome Foundation named Steven Cohen, OD, chairman of the board.

Johnson & Johnson completed acquisition of Abbott Medical Optics and changed  Johnson & Johnson Vision Care’s name to Johnson & Johnson Vision.

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