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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

NEW DESIGNS FROM METRO OPTICS. RevitalEyes is now available in Contamac’s new Definitive Silicone Hydrogel, which enables lenses to be customized and manufactured with high oxygen delivery. The increased oxygen transmissibility of Definitive allows for longer wear time for patients and fosters corneal health. Metro Optics, 800-223-1858, metro-optics.com.

MORE ACCESSIBILITY FOR TEARLAB’S OSMOLARITY TEST. The TearLab™ Osmolarity test is now available in the U.S. at point-of-care. The company has teamed up with COLA to offer doctors a package of education, consulting, and accreditation services, enabling them to satisfy CLIA standards and qualifying them as Laboratory Directors for Moderate Complexity testing through a more simplified process than before. TearLab Corp., 888-677-TEAR, tearlab.com.

HEALTHFUL EYECARE HINTS FROM VISTAKON. In a joint effort with the Asthma & Allergy Foundation of America, VISTAKON’s free educational brochure offers advice about how to identify, treat, and prevent eye allergies. The piece also offers information about daily disposable contacts. To receive the brochure, e-mail eyeallergybrochure@rprmc.com with name and mailing address. VISTAKON, Division of Johnson & Johnson Vision Care, Inc., 800-843-2020, jnjvisioncare.com.

AAO GETS EYESMARTER. The American Academy of Ophthalmology has expanded GetEyeSmart.org, its comprehensive resource presenting reliable, objective infor- mation about eyecare. The site features a searchable database and includes content about symptoms, causes, diagnosis, and treatment of common eye diseases and conditions with photos and interactive elements. American Academy of Ophthalmology, 415-561-8500, aao.org.

ALLERGAN SAYS ‘EYE’ CAN. Prevent Blindness America has received a grant from Allergan to provide funding for The Eye Care Advocacy Network. Also known as Eye CAN, the initiative encourages local community members and leaders to promote vision and eye health through legislation and advocacy. Allergan, 800-347-4500, allergan.com.

ANSI’S NEW STANDARD. The American National Standards Institute (ANSI) Z80 Accredited Standards Committee for Ophthalmic Optics has issued a new standard for toric intraocular lenses (IOL): ANSI Z80.30. Available at the ANSI Web store, the standard addresses the vocabulary, optical properties and test methods, mechanical properties and test methods, labeling, biocompatibility, sterility, shelf-life and transport stability, and clinical investigations.
The Vision Council, 703-548-4560, thevisioncouncil.org.

NEWS BUZZ
Optos acquires Opto Global Holdings Pty Ltd., enabling expansion for Opto Global’s products in the U.S. and internationally.

Bausch + Lomb enters into global licensing agreement with UltraVision CLPL to market and sell KeraSoft® soft contact lenses.

Vycor Medical, Inc. acquires Vision Restoration Therapy developer NovaVision, Inc.

Inspire Pharmaceuticals, Inc. announces strategic corporate restructuring to focus activities on its eyecare business.

GP Specialists Inc., acquires the assets of American BioCurve, Inc., a GP and custom soft contact lens manufacturer.

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