BLEPHEX: EFFECTIVE TREATMENT FOR BLEPHARITIS

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A new revenue stream for ECPs can also save patients hundreds of dollars on drops and artificial tears.

BlephExâ„¢, from BlephEx, LLC, is the first and only doctors’ treatment for blepharitis. BlephEx is a new handheld device that allows a doctor to perform microblepharoexfoliation (MBE). This procedure completely and safely removes the biofilm and its associated exotoxins that build up along the margin of the eyelid. These exotoxins cause the chronic inflammatory changes in the lid margin that lead to the majority of dry eye and meibomitis. By removing these exotoxins every four to six months, the eyecare professional can help the patient maintain clean, healthy lid margins, normalizing and maintaining natural tear function.

SPECS
BlephEx is an in-office procedure that uses a revolutionary new patented handpiece to very precisely and carefully spin a medical-grade micro-sponge along the edge of the eyelids and lashes, removing scurf and debris and exfoliating the eyelids. The patented micro-sponge is disposable, and a clean one is used for each individual eyelid. The eyes are rinsed well afterwards. The procedure lasts about six to eight minutes and is well tolerated. Most patients simply report a tickling sensation. A numbing drop is usually placed in each eye prior to treatment for increased comfort.

ADVANTAGES
Until now, the only options for treating blepharitis have been eyedrops, samples of artificial tears, and/or attempting to explain home lid scrubbing. Studies have shown that up to 35% of all patients have some type of blepharitis symptoms and would benefit from BlephEx. That number increases to more than 70% in patients over age 65. BlephEx has a nearly 95% patient acceptance of the procedure and its associated fee after they hear an explanation of the pathology of blepharitis and its associated symptoms.

The vast majority of dry eye and meibomitis is due to chronic inflammation, which is the definition of blepharitis. It is not just scurf and debris in the lash line. All of these patients should have an MBE performed. It is a private-pay procedure, with users typically charging fees between $135 and $195 per treatment. Many BlephEx doctors are already generating more than $100,000 a year in just treating these diseases, and they have happier patients as well. BlephEx treatments can save the patient hundreds of dollars in the costs of prescription drops and artificial tears.

BlephEx, LLC •800-257-9787 •BlephEx.com

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