Bausch + Lomb has partnered with IDOC, the largest privately held alliance of independent doctors of optometry in the U.S. to provide the organization’s more than 3,000 members direct access to the contact lens company’s growing portfolio of products. These include Bausch + Lomb ULTRA monthly planned replacement contact lenses, Biotrue ONEday daily disposable hydrogel contact lenses, and brands from its Specialty Vision Products portfolio, including Bausch + Lomb Zenlens and Zen RC scleral lenses. IDOC members will also receive support as the organization’s newest industry affiliate and exclusive pricing and rebate programs.
“Bausch + Lomb is proud to work with doctors and patients to develop innovative products designed for today’s needs, while anticipating the needs for the future. Through this collaboration, Bausch + Lomb expands the availability of our leading vision care products to more independent practices across the U.S. and provides them with the opportunity to fit more patients with our innovative portfolio of lenses,” said John Ferris, vice president and general manager, U.S. contact lenses, Bausch + Lomb. “We are pleased to work with IDOC, an organization that shares our vision to provide practitioners and patients with more choices and innovation.”
“As an organization wholly committed to the growth and prosperity of independent optometrists, we are excited to collaborate with an industry leader such as Bausch + Lomb, to offer our members an extended line of advanced lens and specialty vision products from which their patients can truly benefit,” said Dave Brown, president and chief executive officer of IDOC.