2017 AND BEYOND

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In 2016, you probably noticed newer, bolder graphics and a modern, fresh layout in Optometric Office. We even changed the magazine’s tagline: Products and Technology for Your Practice. In many ways, the technology we use for patient care determines, to a large extent, the quality of care that we deliver. No one would question the advances OCT has made to all eyecare professionals. But it has been especially beneficial to optometrists. The rapid advancement in technology levels the diagnostic abilities of optometrists and ophthalmologists. It allows optometrists to diagnose and manage patients with more sophisticated disease as well as make better referrals when needed.

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This may come as a surprise to some practitioners, but there has never been a better time to be in practice. Naysayers may proclaim that practicing today is not nearly as satisfying as it was 20 to 30 years ago when managed care didn’t dictate reimbursement for services or products. Managed care has changed all health care delivery””not just our profession. The upside is the rapid evolution of optometry as a true primary health care provider.

Optometric Office is also on a continuous path of evolution. In 2017, we will be developing and expanding pharmaceutical coverage, including articles from colleagues who will share insights prescribing meds to improve the quality of our patients’ lives. Prescribing the optimal drug and helping patients maintain compliance will improve the outcome of your treatment plans. But we will still deliver the same great content, such as diagnostic instruments, contact lenses, and other technologies that continue to improve this profession.

Finally, I’d like to especially thank our readers. Great publications evolve to better serve the interests of their readers, and I’m always open and thankful for feedback that improves Optometric Office. Here’s to an interesting year with lots of learning and perhaps some pleasant surprises.

Richard Clompus, OD, FAAO | Professional Editor
rc@optometricoffice.com

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